Choosing a diamond can be overwhelming.

We’re here to take the stress out of the process, helping you make the right choice.

In this guide we will walk you through everything you need to consider when purchasing a diamond.

Diamond rings Jewellery Quarter Birmingham choosing a diamond does not have to be overwhelming at Mitchel & Co
Engagement rings Birmingham receive help in choosing a ring from Mitchel & Co

Finding the perfect diamond

The “perfect” diamond doesn’t exist, let’s get that out of the way. Diamonds come in all shapes, sizes, cuts and colours, just like us. There’s no one-size-fits-all answer, but we’re here to help make things a little clearer for you.

Everyone likes different things, it’s what makes us human. Someone’s “perfect” diamond might be someone else’s worst nightmare, and that’s okay! What we can promise is that all of our diamonds are of the highest quality, personally certified by Mitch himself.

It’s our job to help you narrow down your choice. That’s why we refer to the 4 Cs - cut, colour, clarity and carat – all of which work together to produce the perfect diamond. It’s important to note that the 4 Cs are a guide, not a shopping list; don’t get too hung up on them, let us be your diamond broker.

The
Stone

“Natural” gemstones are formed under the pressure of the Earth’s crust over millions of years.

These are the gemstones that have adorned engagement rings for generations.

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Lab-created gemstones are formed in, you guessed it, a lab over a couple of months. They are real diamonds; they have the same chemical composition and look exactly like natural diamonds to the naked eye.

Read our guide for more information.

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Diamond rings Jewellery Quarter Birmingham round shape cut by Mitchel & Co

Round

“Classic”

Diamond rings Jewellery Quarter Birmingham pear shape cut by Mitchel & Co

Pear

“Tasteful”

Diamond rings Jewellery Quarter Birmingham oval shape cut by Mitchel & Co

Oval

“Statement”

Diamond rings Jewellery Quarter Birmingham princess shape cut by Mitchel & Co

Princess

"Modern"

Diamond rings Jewellery Quarter Birmingham emerald shape cut by Mitchel & Co

Emerald

"Bold"

Diamond rings Jewellery Quarter Birmingham marquise shape cut by Mitchel & Co

Marquise

"Individualistic"

Diamond rings Jewellery Quarter Birmingham cushion shape cut by Mitchel & Co

Cushion

"Romantic"

The
Clarity

It’s very easy to get hung up on the clarity of a diamond. However, sometimes clarity isn’t all that important.

Naturally, a flawless stone will give a better sparkle, but perfection comes at a price. Remember that a diamond doesn’t have to be perfect to be wonderful. We always encourage you to examine a diamond through a jeweller’s loupe. You’ll be able to see where the naturally occurring inclusions are and make a decision based on the merits of the individual diamond, not just the statistics.

Of course, we don’t advocate that you settle for anything riddled with black marks throughout. But a good SI1… if you love it, it sparkles, and there are no inclusions visible to the naked eye, why not?

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FL (flawless) and IF (internally flawless) diamonds are the cream of the crop. They are the rarest and most valuable of all diamonds, and for good reason – they’re immaculate!

Any flaws will only be noticeable to trained professionals under serious magnification, so choosing a FL/IF diamond is the best way to ensure that your new jewellery is as clear as it can be. 

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The VVS1/2 (very very slightly included) spectrum of diamonds are as close to perfect as you can get without actually being flawless. 

VVS1 diamonds have flaws that are not visible at all under 10x magnification, which is the standard magnification of a jeweller’s loupe.

VVS2 diamonds have inclusions that are just barely visible under 10x magnification. Despite being visible, you’d never notice them with the naked eye, and even experienced jewellers may struggle to locate them, so VVS diamonds are another great choice on a slightly lower budget.

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VS1/2 (very slightly included) diamonds do have minor imperfections, but nothing you’d be able to see without magnification.

VS1 inclusions would be just about visible under 10x magnification, and can often be hard to locate (but definitely visible). 

VS2 inclusions are a little bit more obvious, and would be relatively easy to find under 10x magnification. This means that there are relatively large imperfections, but they shouldn’t impact your enjoyment of your diamond (unless you’re viewing it under a loupe!). 

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Slightly included (SI1 & 2) diamonds have inclusions that are obvious under a jeweller’s loupe.

For SI1 diamonds, the inclusions are usually invisible to the naked eye unless you’ve got a step cut diamond such as Asscher or Emerald cuts. For these diamonds, you may be able to see small inclusions when looking at the diamond.

SI2 diamonds have inclusions that are quite likely to be visible to the naked eye, especially in the aforementioned cuts. They’re also very obvious under a jeweller’s loupe. A good budget option. 

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Diamond rings Jewellery Quarter Birmingham clarity inspection from Mitchel & Co
Diamond rings Jewellery Quarter Birmingham 0.02 carat ring by Mitchel & Co 0.30 Carat
Bespoke wedding rings & bespoke engagement rings carefully designed from Mitchel & Co 0.50 Carat
Diamond rings Jewellery Quarter Birmingham 0.04 carat ring from Mitchel & Co 0.70 Carat
Bespoke wedding rings & bespoke engagement rings beautifully produced from Mitchel & Co 0.90 Carat
Diamond rings Jewellery Quarter Birmingham 0.02 carat ring by Mitchel & Co 1 Carat
1.50 Carat

Speak to
us today

Now you’ve mapped out your perfect diamond, it’s time to talk about how we’re going to make it a reality. Talk to the team today

Book an appointment

I had gone to a few different places in the Jewellery Quarter and was starting to get a bit disheartened. This all changed when I stepped into Mitchel & Co!

I was blown away by their service and their stunning jewellery. I am so happy with the service at Mitchel & Co and would 100% recommend this jeweller to anyone."

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in JQ

Arrange a talk with one of our consultants, or swing by for a chat!

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Our signature

collection

Rely on our wealth of experience and choose a ring from our signature range. Each ring is a limited edition, exquisitely designed by Mitchel himself. 

Browse signature range